Roots, the unseen strength yet the most important thing, represent the grounding and foundation that yoga provides to an individual. A branding of the Yoga Roots is a collaboration between functionality and aesthetics with emphasize in minimalist. The visual identity of Yoga Roots reflects the harmonious connection between opposing elements in life, humbly embracing the balance they bring. It exudes a quiet tranquility and serenity, occasionally with a hint of surrealism.
As someone who practices a minimalist lifestyle, I frequently offer an additional minimalist concept option in the initial draft submitted to my clients. In the case of Yoga Roots, the clients were initially uncertain about the direction for their brand’s concept. They only had a modern urban building’s architecture style and japandi interior design for their studio. However, after I presented the minimalist concept along with a ecologically practical and straightforward implementation plan, they enthusiastically agreed. In the end, as both a yogi and a minimalist, this project brings me a great deal of excitement. Drawing from the muted colors found in nature, the design features a simple, clean typography and a minimal yet humble approach to photography, resulting in a serene and modest atmosphere.
